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How to Promote Your Anguilla Web Site
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From the Anguilla Local News - Site Map.
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So you have put a lot of effort into
creating a beautiful and informative
Anguilla web site -- how do you
get people to visit it?
Free Web Site.
Did you know you can put up a free web site
about Anguilla, easily and quickly.
This page tells how.
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The Internet is like an unimaginably huge bulletin board
where anyone can post anything, but no one
is forced to read it.
Here are some simple, practical steps you can take to
ensure that people know about your web site:
- Before announcing your site and adding it to the Search Engines,
make sure you know your exact URL,
including what is lower-case. For example,
https://news.ai,
or http://stars.com/Authoring/. The portion before
the first "/" is usually case-insenstive, but the portion after
the "/" must usually be spelled exactly right (i.e., the capital A is
critical).
- Join the Anguilla
Mailing List and send a short notice to it when you
create your web site
or do a major improvement to it.
- There are three sites that specialize in free links to other Anguilla
sites. They will want to know about your site and may find a place
in their site for a link to it. Remember, linking to your site is
at their option, so it is wise to give a very brief
description and the address.
- Link to other sites that you like and that are
related to your topic. If you are an Anguilla art gallery,
link to the Anguilla home page (so people who surf in can
find out where/what Anguilla is), the Anguilla Local News,
any other art galleries or art resources in Anguilla (for the
same reason that art galleries are always in the same part of
town - it creates credibility and easy comparison shopping),
and any other sites you have found and enjoyed on Caribbean art.
If you are a school, link to the web pages of your alumni and
search the Internet for similar schools on
other Caribbean islands.
- Technically speaking, verify that
your Title and Heading tags for each web page
contain the strategic keywords that
define and explain the page. If you use a lot of
graphics and don't have identifying HTML text, or if you just want
to be extra certain, add
hidden Meta tags for the page description and strategic keywords.
For example,
<html>
<head>
<title>White Hill Gallery- Art of Anguilla and
the Caribbean</title>
<meta name="description" content="The White Hill Gallery
on the Caribbean island of Anguilla specializes in folk
art of Anguilla and the Caribbean. The home page links to
art pages by Caribbean island.">
<meta name="keywords" content="art,gallery,Anguilla,
Haiti,Jamaica,prints,oils,watercolors,prints">
</head>
<body>
<h1>White Hill Gallery</h1>
...
- Understand the Search Engines and their limitations.
Go to SearchEngineWatch
to learn about search engines.
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Submit your best three pages personally to these Search Engines:
Don't expect a lot. Some of these
sites are way behind in updating their directories and Yahoo does
their's by hand! Some web sites I submitted were not indexed for over
a year.
Things Not To Do:
- Do not close you site off by not linking to other sites.
This makes you look insecure, uncertain of your value, and worried.
- Do not pay for links. Web surfers can quickly identify and discount
paid links that are not an actual recommendation from the
linking page.
- Do not pay a service to submit your page to "hundreds of search engines."
Submit your own pages by hand to the search engines listed above.
- Do not send mass email to promote your site,
or SPAM is it is known; everyone hates it.
- Do not pay a small amount for marketing help. Serious, clever
marketing ideas are expensive. If you can't afford a pro, solicit
free advice and
think up your own ideas.
Things That Probably Don't Work:
Revised: June 01, 1998