The Anguilla Card… Don’t Leave Home (For AXA) Without It!

The Anguilla Card

Anguilla Beaches recently launched a clever product for those planning a trip Anguilla, a discount card that gets you 10% off at all “Participating Partners.”  That includes…

  • hotels such as the award-winning Paradise Cove and best-value beachfront Carimar and Great House
  • villas, also a solid collection to choose from (ex., Tequila Sunrise, Sheriva Tortue, and the immense Ultimacy Villa)
  • an outstanding selection of restaurants (AXA Seafood House, all restaurants at CuisinArt Golf Resort & Spa, da’Vida, Mango’s, Palm Grove (and several others)
  • You can even catch a ferry over from SXM (Link) fly in from San Juan (Tradewind), and then rent a car (Island Car) to explore.

All at 10% off.

Aside from “eat-sleep-go,” The Anguilla Card also covers activities such as Shoal Bay Scuba, Viceroy’s Spa and (of course!) shopping at places such as SeaSpray Boutique, Cheddie’s Carving Studio and ZaZAA Boutique.

The Origins of The Card

Catching up with the busy owner of, Nori Evoy, we asked her where the idea came from…

“I was emailing with a reader of my e-zine. She happened to say, ‘You know, I’d visit Anguilla if it wasn’t so expensive.’ Well, a lightbulb lit up.”

“Anguilla is known as a high-end destination and it is, of course. Many of the world’s rich and famous spend upwards of $10,000 and more per night to stay here. It’s the ultimate Caribbean destination.”

Warming up to the subject, she continued, “But there are also many mid-priced hotels and restaurants, as well as loads of free and inexpensive things to do on Anguilla. And really, even the wealthy enjoy a discount.”

“So, I thought, why not a simple, classy discount program for Anguilla? No free-drink come-ons, just a straight 10% discount across the board. Even the card itself is classy. Cardholders have told me they love holding it, and love using it even more.”

Strong Reception

Nori’s website is the most visited website on Anguilla. She also has the most followed and engaged Facebook page, not to mention strong social presence at Twitter, Instagram, Pinterest, Google Plus and Youtube.

So when she approached potential Partners in Anguilla, they loved the concept. Nori notes that, “The whole idea of the Card is that Anguilla itself, our Partners and, of course, the customer must all profit from The Anguilla Card.”

That seems to be how it’s working out, too…

  • Cardholders love the discount, naturally.
  • Partners are receiving free publicity and new customers, card in hand.
  • And she has already received two emails from people who subscribe to her e-zine saying that the savings, which can amount to hundreds of dollars, were enough to hit the tipping point of choosing Anguilla over other destinations!

“I get most excited when I hear that someone chose Anguilla” because of the savings due to the Card.”

With a new phrase coming to Anguilla, “Do you accept The Anguilla Card,” this is one idea that looks like it’s just getting started, here to stay and grow. Sure enough, Nori confirms that “it’s just the beginning.”

She adds partners regularly, carefully diversifying so that there are never too many in any one category, which the Partners appreciate. She adds, “Each category has a limit and most have already reached it. But there are still more categories to add, lots of activities for visitors to do.”

“The goal is to add a Partner every week or two, until you can do just about anything with 10% off.”

What’s Coming?

“I’m most excited about a new program that I’m working on, one that will be exclusively for cardholders.”

She demurred when asked to reveal what that was going to be, but did add that it’s something that is not currently available in Anguilla. We could see that she wanted to give it away, but we let this irrepressible young woman off the hook so she could keep the surprise.

Having started Anguilla Beaches when she was only 14 years old, we asked her for her observations on the island, now that she has reached the ripe old age of 25…

“Times are tougher for many Anguillians since the Recession hit in late 2008. There are some positive signs, though, signs that 2014 just may be a comeback year. My goal for Anguilla Beaches remains the same as ever…”

“Tell the world about our favorite spot in the world, which is now also our home. I’m not in school anymore, so I have much more time, and 2 people who help part-time.”

“I want to grow Anguilla’s presence online and help to bring more delighted visitors to this super-special place than ever. Our entire economy depends on tourism, so the more people who arrive, the better off many of our friends are.”

“We’ve released a really cool page and an accompanying app at, have another app in the works and a really big development that I hope to launch by February.”

Right now, though, her main focus is on growing “The Card.” At only $49, it’s sure to save much more than its price. Actually, she guarantees it.

Anguilla has a dynamo in its corner.

You can get more information about Anguilla’s discount card here.

The First Annual South Hill Christmas Experience

Don’t you love “1st year traditions”? Be there for one when South Hill starts its very first “Christmas Experience.”


If you’re on-island, get a taste of “The Real Anguilla” on December 19. Starting at 10AM, it runs the entire day.

You can’t miss it if you’re in the area. Simply head to the field across from Greig’s Trucking, near LaVue Boutique Inn.

True old-time Anguillian cuisine will be prepared in a genuine, old-fashioned oven. Built especially for the Experience, it’s sure to be the star of many Christmas’s to come in South Hill.

An original way to spend an hour or two (or 8), join in the fun with the South Hill community. There will be entertainment, bread baked in the rock even and even bouncing castle for the kids. Bring gifts if you like and delight the kids.

Merry Christmas from South Hill!

Anguilla New Years at Anacaona’s Firefly Restaurant

Anacaona’s Firefly Restaurant’s New Year’s Eve Celebrations sounds like it’s going to be a Reggae blast.

It all starts at 7:30 PM with Lobster Bisque, Three Bean Salads, local organic arugula salad, summer salad and conch fritters.

Chef Kevin Paul slips into high gear with a feast fit for a king, buffet style! Meats include…

  • Caribbean Spit Roasted Pit
  • Grilled Chicken Breast
  • Oven Roasted Prime Rib
  • Pan Roasted Rack of Lamb

Prefer seafood? How about some or all of the following?…

  • Freshly Grilled Deep Water Red Snapper
  • Grilled Jumbo Prawns
  • Grilled Crayfish

Side Dishes (seasoned rice, oven roasted Yukon potatoes, grilled veggies, cinnamon flavored plantain and vegetarian lasagna) round it all out.

An assortment of desserts wraps dinner up.

And then, it’s on to the “Concert on the Lawn” for dancing to the stylings of Omari Banks (Banx Eleven) and the new reggae hit on-island, Tru Intentions Band.

Champagne at midnight, of course.

At US$100 per person, this sounds like a good mid-priced way to welcome 2014. Arrive starving!

Reservations are STRONGLY suggested. Call 264-497-6827.

Where Will You Have Christmas Dinner In Anguilla?

Is there anything better than spending Christmas and New Year’s in Anguilla? Well, please know that it is not all sand, sun, surf and relaxation.

One of the biggest problems is where to have Christmas Dinner! The other, of course, is where to celebrate New Years. Would that all our problems were of this magnitude!

And so, it starts…

Jackie Ruan of Ripples has just released her Christmas menu. It sounds like an unforgettable experience at a reasonable price.

Ready? Loosen your belt before reading the rest of this. Jackie is serving a genuine “Traditional Xmas Dinner,” in her inimitable English style, at Ripples Restaurant, situated in Sandy Ground Village.

Starting at 6:30 PM on Christmas Day, the feast begins with Vegetable Wontons with honey wasabi on wild arugula and Rich tomato soup & garlic croutons

Off to a good start, you’ll be ready for the “star of the show”…

Roast turkey with apricot n apple stuffing, roast,mash potatoes,medley of fresh vegetables

OR (for the less traditional)

Salmon en croute with coconut rice, & veggies

And, of course, just when you thought that you couldn’t possibly take another bite…

Dessert is Christmas pudding flambéd with aged Rhum, and Mince pies & custard

Complete with Christmas Crackers, the price is only US$30 (plus 15% service charge).

Reserve soon. This one should fill up fast. Call 264-497-3380 or 274-497-3394.

Merry Christmas and happy eating!

P.S. Information on Ripples

Market Square: An Idea That Deserves to Happen

An idea to convert the area in The Valley that includes Peoples Market, empty ground to its east, and going west to West of Ken’s Barbecue has been floated by The Ministry of Home Affairs.

There will be a public consultation on December 18th, 2013, from 7PM-9PM, at the Wallblake Conference Centre (that’s right near St. Gerard’s Roman Catholic Church).

The concept is to create a vibrant Anguillian marketplace, full of Anguillian vendors selling everything from delightful Anguillian food from Food Vans, arts and craft, clothing, locally grown fruits and vegetables, as well as stalls selling fresh-caught fish and local meat products.

Heavily used by residents with “things to to,” The Valley, Anguilla’s capital, has for too long been something that tourists drive through to get from “East” to “West,” but where there is little to stop them.

Right now, a few tourists may stop to visit People’s Market, and those in the know may pick up ribs at Ken’s on a Friday night, but the rest of the area is so empty that most hardly notice as they drive through The Valley to somewhere else.

Filling in the gaps and growing the area into a bustling Caribbean market that is distinctly Anguillian would deliver an irresistibly attractive discovery that would rapidly become an intentional destination.

It’s a WIN for tourists AND for local vendors who currently have trouble accessing the tourist directly.

Having a bustling Market Square in the center of The Valley is not only a strong idea in its own right, but perhaps a stepping stone to more ideas that turn the capital into a “place to see.”

If you are on-island on the 18th, why not drop by and let your point of view be known?