What’s New At Ani Villas Anguilla?

Ani Villas, perched on the cliff edge of Little Bay, starts the year off with a luxury bang, introducing several new improvements this year. In the few years of its existence, Ani has become an icon of ultra-luxury, complete with its $250,000 Holiday Indulgence (round-trip travel in private yet is included, of course).

Ani Villas and Staff
Ani Villas and Staff
Chef Kelston Connor
Chef Kelston Connor

How could Ani possibly be improved? Here is what’s new for 2014…

Chef Kelston “Sweets” Connor joins Ani Villas as Executive Chef. Sweets served several of our guests over the past 10 months and after consistent rave reviews, he is coming on board full time.

He is a true local talent, having honed his skills at several of the finest restaurants and hotels in Anguilla including Cap Juluca, Viceroy and Veya. His level of sophistication and ability to combine the best of local and international cuisine boil down to a simple result… Guests are loving his food.

Tennis Pro Denny Derrick
Tennis Pro Denny Derrick

Tennis Pro Denny Derrick comes on board as in-house Tennis and Activity director. Over the last several years Denny was the head pro and ran the Tennis program at Cuisinart Resort.

Tennis lessons and programs for adults and kids alike are now offered at no additional cost to Ani guests. Denny also leads the mountain/trail bike riding excursions and instruction for other sports equipment on offer at Ani Villas, a great opportunity for the guests at Ani Villas to participate in some first rate sports instruction.

Denny is another local product, having grown up learning Tennis at the Anguilla Tennis Academy to become the island’s top seeded player while coaching in the children’s program of which he himself was a student.

6 seater golf carts

Ani Villas also took delivery of two sporty new 6-seater Golf Carts just in time for the holidays. The golf carts are free for guests to use – useful for hopping back and forth to our closest beaches – Limestone and Crocus Bay.

Ani offers full beach butler service on any of the island’s beaches. Limestone Bay, its “home” beach, is most popular for private outings and parties. The carts make it easy to hop back and forth for both guests and staff (for on-beach service).

One cart comes with the rental of each villas, or both for the estate as a whole.

paddle boarding anguilla

The final addition, five Stand Up Paddle Boards (SUPs), rounds out the assortment of sports equipment at the villas. The SUP’s were custom made by E-tech Boards in California using all sustainable eco friendly materials – but more importantly ride smooth!

The boards range in size – 8.5, 9.5 and 10.5 feet – for various heights and abilities – with sexy Ani Villas and Anguilla Flag graphics! The Ani Villas Team will deliver the boards to whatever beach our guests are visiting each day. Guests have been playing with them all over the island.

If, from this update, you are getting the sense that Ani is the ultimate in Anguillian vacation luxury, you would be absolutely right…

More information on their site.

The Anguilla Card… Don’t Leave Home (For AXA) Without It!

The Anguilla Card

Anguilla Beaches recently launched a clever product for those planning a trip Anguilla, a discount card that gets you 10% off at all “Participating Partners.”  That includes…

  • hotels such as the award-winning Paradise Cove and best-value beachfront Carimar and Great House
  • villas, also a solid collection to choose from (ex., Tequila Sunrise, Sheriva Tortue, and the immense Ultimacy Villa)
  • an outstanding selection of restaurants (AXA Seafood House, all restaurants at CuisinArt Golf Resort & Spa, da’Vida, Mango’s, Palm Grove (and several others)
  • You can even catch a ferry over from SXM (Link) fly in from San Juan (Tradewind), and then rent a car (Island Car) to explore.

All at 10% off.

Aside from “eat-sleep-go,” The Anguilla Card also covers activities such as Shoal Bay Scuba, Viceroy’s Spa and (of course!) shopping at places such as SeaSpray Boutique, Cheddie’s Carving Studio and ZaZAA Boutique.

The Origins of The Card

Catching up with the busy owner of Anguilla-Beaches.com, Nori Evoy, we asked her where the idea came from…

“I was emailing with a reader of my e-zine. She happened to say, ‘You know, I’d visit Anguilla if it wasn’t so expensive.’ Well, a lightbulb lit up.”

“Anguilla is known as a high-end destination and it is, of course. Many of the world’s rich and famous spend upwards of $10,000 and more per night to stay here. It’s the ultimate Caribbean destination.”

Warming up to the subject, she continued, “But there are also many mid-priced hotels and restaurants, as well as loads of free and inexpensive things to do on Anguilla. And really, even the wealthy enjoy a discount.”

“So, I thought, why not a simple, classy discount program for Anguilla? No free-drink come-ons, just a straight 10% discount across the board. Even the card itself is classy. Cardholders have told me they love holding it, and love using it even more.”

Strong Reception

Nori’s website is the most visited website on Anguilla. She also has the most followed and engaged Facebook page, not to mention strong social presence at Twitter, Instagram, Pinterest, Google Plus and Youtube.

So when she approached potential Partners in Anguilla, they loved the concept. Nori notes that, “The whole idea of the Card is that Anguilla itself, our Partners and, of course, the customer must all profit from The Anguilla Card.”

That seems to be how it’s working out, too…

  • Cardholders love the discount, naturally.
  • Partners are receiving free publicity and new customers, card in hand.
  • And she has already received two emails from people who subscribe to her e-zine saying that the savings, which can amount to hundreds of dollars, were enough to hit the tipping point of choosing Anguilla over other destinations!

“I get most excited when I hear that someone chose Anguilla” because of the savings due to the Card.”

With a new phrase coming to Anguilla, “Do you accept The Anguilla Card,” this is one idea that looks like it’s just getting started, here to stay and grow. Sure enough, Nori confirms that “it’s just the beginning.”

She adds partners regularly, carefully diversifying so that there are never too many in any one category, which the Partners appreciate. She adds, “Each category has a limit and most have already reached it. But there are still more categories to add, lots of activities for visitors to do.”

“The goal is to add a Partner every week or two, until you can do just about anything with 10% off.”

What’s Coming?

“I’m most excited about a new program that I’m working on, one that will be exclusively for cardholders.”

She demurred when asked to reveal what that was going to be, but did add that it’s something that is not currently available in Anguilla. We could see that she wanted to give it away, but we let this irrepressible young woman off the hook so she could keep the surprise.

Having started Anguilla Beaches when she was only 14 years old, we asked her for her observations on the island, now that she has reached the ripe old age of 25…

“Times are tougher for many Anguillians since the Recession hit in late 2008. There are some positive signs, though, signs that 2014 just may be a comeback year. My goal for Anguilla Beaches remains the same as ever…”

“Tell the world about our favorite spot in the world, which is now also our home. I’m not in school anymore, so I have much more time, and 2 people who help part-time.”

“I want to grow Anguilla’s presence online and help to bring more delighted visitors to this super-special place than ever. Our entire economy depends on tourism, so the more people who arrive, the better off many of our friends are.”

“We’ve released a really cool page and an accompanying app at calm.anguilla-beaches.com, have another app in the works and a really big development that I hope to launch by February.”

Right now, though, her main focus is on growing “The Card.” At only $49, it’s sure to save much more than its price. Actually, she guarantees it.

Anguilla has a dynamo in its corner.

You can get more information about Anguilla’s discount card here.

Felix Graduates from Starkey International Institute

After an eight week and 360 hour program, Felix Pina has graduated from Starkey International Institute with a Household Management certification.

Felix said, “I am excited to use the knowledge I’ve gained to bring a new vision and precise service standards to my post with Ani Villas.”  Felix is now back in Anguilla and ready to put his new knowledge to work!

Joining with Ani Villas, Properties in Paradise, which offers high-end service training and gave Mr. Pina the opportunity to complete the program.

Bravo Felix!!

Felix's Graduation from Starkey
Felix's Graduation from Starkey

For more information about Properties in Paradise and Starkey International Institute, contact Bruce Hearn at (264) 235-8840.

 

 

Update from Ani Villa’s Felix Pina in Denver

Felix and the Anguilla Flag in Denver
Felix Anguilla Flag In Denver

Ani Villa sent their new property manager, Felix Pina up to Denver through the Starkey Institute and Properties in Paradise for extra training.
(click here to read more about that)

It’s been a few weeks since Felix has been up there.  Here’s what he has to say about his time up there…

“So far it has been an unbelievable experience. The course is intense and requires a lot of focus but it really has taught me a lot already. Once I get back I really will do things differently,  I really have acquired a new mentality.”

Sounds like this could bring a whole new level of service to Anguilla!

Bravo Felix!

Felix Flower Arranging
Felix Flower Arranging